HOW TO REDUCE EMAIL MARKETING COSTS WITH AUTOMATION

The Function of A/B Testing in Performance MarketingWhen an A/B test produces significant results, they can have a substantial effect on your performance advertising. For instance, a small change to an ad copy can enhance click-through rates by 2%.

Advertising Campaign Optimization for Ecommerce BrandsAdvertising campaign optimization is the process of making changes to a digital advertising campaign based upon data. This could be tweaking advertisement copy, including brand-new target market sectors or guaranteeing your item magazine is current.